The «Diverse Switzerland» idea competition: these 16 projects will receive funding

For the #diversityinitiative, we looked for project ideas that build bridges between people. The jury selected 25 of the 164 proposals received, then the public voted to decide which 16 projects would be supported by Migros Culture Percentage grants and realised by their owners.

*Due to the high number of submitted projects, 16 projects instead of 15 will be supported with funding contributions.
- Application submission: Submissions were open between 1 October and 30 November 2024 through the online application portal.
- Selection process: A jury reviewed all applications in December 2024 and January 2025, selecting the projects that made it into the public voting.
- Public voting: Until March 2025, the public voted on 25 projects selected by the jury on engagement.migros.ch. The 16 projects with the most votes will receive funding.
- Announcement of the 16 supported projects: In mid-March 2025 the supported projects were determined. They receive between CHF 10,000.– and CHF 50,000.– and, if required, coaching.
- Payout of the first tranche of the funding: The money will be paid out in two parts – the first half at the end of March 2025.
- “Project room” workshop: Two project rooms will be held on 5 April (morning) and 11 April (evening) 2025. Participation in a project room is mandatory – please reserve both dates in your diary. The project rooms serve as a networking event for the members of the funded projects. At the same time, the participants can help each other with challenging issues in the project process.
- Payout of the second tranche of the funding: In August 2025, the second tranche of the funding will be paid out after an evaluation.
Background
The Migros Culture Percentage #diversityinitiative
Migros Culture Percentage is committed to social cohesion in society and promotes tolerance, understanding and diversity. Improving diversity in everyday life requires the commitment of people who are actively involved in bringing different population groups together.
Migros Culture Percentage commissioned a nationwide study to find out how diversity is faring in Switzerland.
The results of the study show that we all tend to surround ourselves with people who are similar to ourselves. This is usually not a conscious choice, but happens automatically over the course of life. We therefore want to strengthen those initiatives that counteract this – initiatives that bring together diverse perspectives deliberately and with great commitment.
The study results have encouraged Migros Culture Percentage to launch a broad-based diversity initiative. The “Diverse Switzerland” ideas competition is the second part of the #diversityinitiative, which will run until June 2025.
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