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The #diversityinitiative – voting for the ideas competition starts in February 2025

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For the “Diverse Switzerland” ideas competition, we were looking for projects that build bridges. We’ve received a lot of ideas and will now carefully review them. A total of 25 projects will be selected and contacted at the end of January. In February 2025, people will be able to vote for their favourite projects in the public vote.

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  1. Submit your application: Submit your application via the online application portal between 1 October and 30 November 2024
  2. Selection process: A jury will review all submissions in December 2024 and January 2025 and then select those projects that will go forward to the public vote. 
  3. Public vote: At the end of February/beginning of March 2025, the public will vote on 25 projects selected by the jury at engagement.migros.ch. The 15 projects with the most votes will receive funding. 
  4. The 15 projects supported will be notified: By the end of March 2025 at the latest, you will be able to see if your project is being supported. The supported projects receive between CHF 10,000.– and CHF 50,000.– and, if required, coaching or further training.
  5. Payout of the first tranche of the funding: The money will be paid out in two parts – the first half at the end of March 2025. 
  6. “Project room” workshop: Two project rooms will be held on 5 April (morning) and 11 April (evening) 2025. Participation in a project room is mandatory – please reserve both dates in your diary. The project rooms serve as a networking event for the members of the funded projects. At the same time, the participants can help each other with challenging issues in the project process. 
  7. Payout of the second tranche of the funding: In August 2025, the second tranche of the funding will be paid out after an evaluation. 

These jury members will judge your application:

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Amine Diare Conde

Initiator and President of "Food for All"
fatima-moumouni

Fatima Moumouni

Playwright (theater, spoken word, rap), presenter, columnist
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Luca Corti

Head of Communications and Culture, Migros Cooperative Ticino
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Axel Roduit

Head of Culture Percentage, Migros Cooperative Geneva
jessica-schnelle

Jessica Schnelle

Head of Social Affairs, Society and Culture, Federation of Migros Cooperatives

Background

The Migros Culture Percentage #diversityinitiative

Migros Culture Percentage is committed to social cohesion in society and promotes tolerance, understanding and diversity. Improving diversity in everyday life requires the commitment of people who are actively involved in bringing different population groups together. 

Migros Culture Percentage commissioned a nationwide study to find out how diversity is faring in Switzerland. 

The results of the study show that we all tend to surround ourselves with people who are similar to ourselves. This is usually not a conscious choice, but happens automatically over the course of life. We therefore want to strengthen those initiatives that counteract this – initiatives that bring together diverse perspectives deliberately and with great commitment.

The study results have encouraged Migros Culture Percentage to launch a broad-based diversity initiative. The “Diverse Switzerland” ideas competition is the second part of the #diversityinitiative, which will run until June 2025.

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