realCYCLE: Collaborative closed loops for plastic

Waste mountain of coloured plastic packaging

Whether we like it or not, plastic packaging is going to be part of everyday life for a long time to come. However, the consumption of packaging in such vast quantities devours raw materials and energy – and leaves behind huge mountains of waste. realCYCLE wants to change all that: made possible by the Migros Pioneer Fund, the project seeks to understand and structure the entire value chain of plastic packaging as a closed loop. 

Targeting the value-added chain

This kind of circular economy can only work properly if there is coordinated interaction between the various steps – from the packaging design and production to raw materials trading. To achieve this, real​CYCLE brings all the players in the value-added chain together and provides them with the knowledge they need for a cyclical collaboration model. 

Conserving resources, reducing mountains of waste

The team also initiates pilot projects that show how the recycling of plastic packaging could look in practice in a circular future. Hand in hand with industrial partners, realCYCLE is also defining quality standards for the processing of plastics. 

Thanks to real​CYCLE’s integrated approach, old packaging will become new packaging in the future. This conserves resources and reduces the mountains of waste. 

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