Pretty Good: Reuse, don’t waste!

A lamp, a toaster, a chair – when something in our household gets worn or breaks, it ends up in the bin. New products can be found quickly, cheaply and, above all, conveniently – so why repair them? Quite simply: because we are drowning in rubbish. Politicians, too, have recognised that this cannot continue. March 2024 saw the launch of a legislative framework for the promotion of repair as part of the circular economy. However, there is still a lack of circular structures that embed reuse and repair systemically into our everyday lives.

Reuse everyday objects

Pretty Good wants to change this and, with the help of Migros Pioneer Fund, create a service in which consumers can easily extend the lifespan of everyday objects. The start-up offers a decentralised repair service, collects donations for refurbishment and sells second-hand goods. Pretty Good relies on existing infrastructures and supplements them with new low-threshold services: used items can be donated via waste disposal centres, repair services can be requested online. Consumers can find refurbished items on platforms such as Ricardo – even including a guarantee.

Making our consumption circular

With appealing, low-threshold repair and second-hand offers and a strong awareness of quality, Pretty Good wants to make our consumer behaviour recyclable. The focus is on involving all existing stakeholders so that they become an active part of a new ecosystem. For less waste and a better future.