The areas of our work

The Migros Pioneer Fund seeks out and finds pioneering projects within three major topic areas – and also remains open to ideas that transcend these topic boundaries.


Climate and resources

A sustainable society must ensure the well-being of all its members. And that of the planet. We enable projects that bring us closer to net zero and use our resources responsibly. We support ventures that rethink our habitats and help us deal with the consequences of climate change. All in a socially responsible way.  


Technology and ethics

Technology can change the world – for the better. To ensure that technological change benefits us all, we must play an active role in shaping it. The Migros Pioneer Fund supports projects that promote a confident, responsible approach to new technologies. It facilitates the realisation of technological solutions that are dedicated to the well-being of our society and planet. 



The future of our society and our lifestyle is in our hands. The Migros Pioneer Fund facilitates projects that aim to transform our society into a community of active members who treat their fellow human beings and their environment responsibly. It supports ventures that show us how to thrive in a changing world and actively contribute to its development. For a better future. 

Topic area development

Since 2012, the Migros Pioneer Fund has expanded the Migros Culture Percentage's activities to include new topic areas that are constantly subject to further development. In the beginning, the focus was on mobility, creative industries, nutrition and innovative museum offerings. Later, the Migros Pioneer Fund began to explore new fields – such as the circular economy – that respond to challenges society is currently facing, including climate change, topical issues relating to ethics and the issue of dwindling resources. Since mid-2023, the Pioneer Fund has focused on the three thematic areas of "Climate and Resources," "Technology and Ethics," and "Community."