Diversity finder: How the social matching service works

Some people in our society are barely visible: we learn little about them in newspapers, on the internet or on television. This includes, for example, people with a history of migration, people with disabilities and people who do not identify with their assigned gender. The Diversity finder makes different realities of life more visible through the experts. 

The Diversity finder increases the visibility of contacts for social and cultural issues with biographical expertise in diversity topics. The platform makes it easier for interested parties in associations, organisations, companies and public institutions to access experience and expertise on diversity issues. By incorporating a well-founded perspective, they can coordinate the content and processes of their programmes in such a way that they become more effective.  

An example: an organisation wants to strengthen diverse teams. It wants to take the starting positions and needs of all people in these teams into account, and the opportunities of the team members should be fairly distributed. An expert from the Diversity Finder can then support the sensitisation and further process. 

The Diversity finder is aimed at interested parties in associations, organisations, companies and public institutions who want to take diverse perspectives into account. The experts can support projects and accompany diversity-sensitive processes.

There are clear rules for all people who use the Diversity finder. They are published in the terms of use. Migros Culture Percentage is committed to ensuring that everyone respects each other. The following will not be tolerated: discrimination, personal attacks, disrespectful comments, provocations and content that violates legal provisions or social norms. This includes offensive, hurtful, sexist, racist, derogatory and otherwise discriminatory content. 

Migros Culture Percentage is committed to social cohesion in Switzerland, with diversity being an essential aspect of our society. The Diversity finder was developed together with experts to make diverse biographies more visible and expertise and experience in diversity issues more accessible. With this platform, Migros Culture Percentage aims to make a long-term contribution to ensuring that diversity is lived more broadly and considered more sustainably.

Migros Culture Percentage is committed to a diverse society. To this end, Migros Culture Percentage creates a wide range of offers and provides inspiration.  

An important commitment in the area of diversity is the funding programme ‘ici. here together.’ It awards grants and professional advice to projects that promote encounters between people with different cultural and linguistic experiences. ‘ici. here together.’ over 250 projects supported. This strengthens social cohesion in Switzerland.

In September 2024, Migros Culture Percentage published the study ‘Gemeinsam verschieden?’ (‘Different Together?’). This study by the Gottlieb Duttweiler Institute shows that, in Switzerland, we often only have contact with people who live and think like us. It also shows that many people want to change this. This is where the Diversity finder comes in and makes contacts for social and cultural issues with biographical expertise in diversity topics more visible. This makes knowledge and the realities of life accessible. 

The experts have been selected because Migros Culture Percentage has already worked with them. They are contacts for social and cultural issues and have biographical expertise in diversity topics.

After a test phase of six months, the Migros Culture Percentage will decide on the expansion of the Diversity finder. It is possible that other experts will join the platform afterwards. 

There are currently nearly 30 experts on the Diversity finder. To help you find the right person, there is a filter that you can use to filter profiles by topic, language and region.  

All experts introduce themselves personally in a profile. In it, you will learn more about the focal points and personal references to the topic.  

Have you found the right person? Then you can request them for your project. There is a contact form or contact details on the profile. 

The experts are contacts for social and cultural issues with biographical expertise in diversity topics. To show you how they can support you, here are a few examples: 

• Do you have a concept to make your organisation more diverse? The experts can check your ideas. 

• Would you like to implement an individual project to promote diversity? The experts will advise you on implementation and involving the target group. 

• Are you planning an event and want lots of people to be able to take part? The experts will help you to implement the event inclusively.  

• Are you putting together a working group or a jury for a project? The experts can sit on it and represent their perspectives.  

Describe exactly what you want to realise. This allows experts to form an opinion and decide whether and how cooperation is possible. 

These questions can help you prepare: 

• What is it about? 

• Who is taking part? 

• What goal do you want to achieve? 

• How do you want to achieve this goal? 

• Where and when does your project take place? 

• Where do you need/want support? 

• Are there any special conditions? 

• What is the maximum amount of money you can spend? 

The first contact is free of charge. The experts will inform you in good time when costs will be incurred.

If you ask an expert on the Diversity finder for an assignment, you agree on the costs together. This can, for example, involve a fee for a presentation, for a consultation or for a longer assignment. Any contract is concluded between the user and the expert. Migros Culture Percentage is not part of the agreements between the expert and the user and, in particular, does not make any recommendations for fees. Migros Culture Percentage provides the Diversity Finder free of charge. 

The experts usually respond within three to four working days. Ask again if you don’t get an answer.  

• You have a personal connection to the topic of diversity. The reality of your life is characterised by personal traits, and you bring unique experiences and perspectives with you.   

• You have specialist knowledge of diversity issues and are familiar with cultural and social topics and questions. 

• You want to support interested parties in projects and accompany diversity-sensitive processes. You enjoy accompanying people and sharing your experiences with them. 

If so, then contact us! In the Diversity finder's pilot phase, the platform is limited to just under 30 experts. At the end of the test phase, Migros Culture Percentage will decide whether to continue the Diversity finder and whether to include further experts. To stay up to date, you can subscribe to the Social Affairs & Society newsletter.

No. At the moment, only individuals can set up a profile. Migros Culture Percentage is looking into the possibility of organisations creating a profile at a later point. 

Your profile is public and visible to everyone on the platform. Therefore, only write information in your profile that you feel comfortable with.  

No. You do not have to enter your contact details. Interested parties can contact you via the contact form. Recommendation: Do not use private contact details. You can enter your business details in your profile if you wish. The contact form contains a reCAPTCHA to protect against requests from bots. 

We only use your data for the Diversity finder and do not pass it on to other people or organisations. We do not pass your data on for marketing purposes, such as ‘Cumulus’. Migros Culture Percentage is a Migros Group company. The processing of personal data in connection with Migros Culture Percentage is subject to the Migros Group Privacy Policy, available at privacy.migros.ch.​ 

If you receive a request that violates the terms of use, we recommend that you do not respond to it and block the person.  

Inform the contact person on the Diversity finder or send an email to the Social Affairs Team. You no longer want to be an expert on the Diversity finder? Then we will delete your profile as soon as possible. All your data will be deleted. 

Some people in our society are barely visible: we learn little about them in newspapers, on the internet or on television. The Diversity finder makes experts with diverse biographies and realities of life more visible.

The Diversity finder makes it easier for associations, organisations, companies and public institutions to access experience and expertise on diversity issues. The experts can support projects and accompany diversity-sensitive processes.

Yes, you decide whether or not to accept an enquiry. You may decline a request at any time.