Time Is Now: Swiss pop music today

Cover of Time Is Now

A society without pop music? Unimaginable in Switzerland. Whether English language or dialect - the beats and melodies are constant companions for many. Smartphones, file-sharing sites and streaming services make it possible to consume pop songs practically anytime, anywhere. Swiss pop music is not just omnipresent but is also hugely multi-faceted.

Pop music under the microscope

Time Is Now provides an inventory of pop music in Switzerland. Authors Hedy Graber, Dominik Landwehr and Philippe Schnyder von Wartensee document and analyse the status quo from a fresh yet critical perspective, with an eye for contemporary relevance. In the spirit of promoting culture and encouraging participation, this Migros Culture Percentage offering is published both as a book and a free-to-access website.

Time Is Now

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