Britta Friedrich

Britta Friedrich

Head of Migros Pioneer Fund

britta.friedrich@mgb.ch

Culture and entrepreneurship – Britta Friedrich is equally at home in both fields. She not only has a passion for literature and design, but is also passionate about finding ways to bring together social accountability and economic considerations. After setting up an innovation department at the Frankfurt Book Fair, at the Migros Pioneer Fund she now wants to prove that it is possible to change things for the better with courage and the right attitude.