WeAct Challenge: For a sustainable lifestyle

Bildcollage eines aufgeklappten Notebooks, von kreisrunden Fotos umgeben, denen Punkte zugeordnet sind.

Project completed

The WeAct Challenge engages people to act sustainably and motivates them to become active themselves. During three-week challenges, employee teams set individual goals to change their own behaviour and have fun at the same time. An online platform offers predefined actions dealing with a subject surrounding sustainability to be implemented by the team, such as how to eat more healthily or how they can reduce their own personal ecological footprint.

Beyond a top-down challenge

Following on from a 2015 pilot project on energy, over the next few years the Migros Pioneer Fund made it possible for WeAct Challenge to establish itself throughout Switzerland. The objective is to have a long-term effect, with as many taking part as possible, who will then be motivated to move towards a sustainable lifestyle beyond the scope of the organised challenges and engage those around them to act accordingly as well.